life/after/denim

Fashion Journal and Product Descriptions

My Role: Copywriter

Challenge #1: Attract new customers to our online store by publishing short, lighthearted, helpful blogs to be hosted on the store website and featured on social media. All copy should help craft the brand's emerging voice, which is masculine and sophisticated, yet lighthearted and casual. Blogs should feature life/after/denim products without "over-selling."

Challenge #2: Write captivating, informative product descriptions for the Summer 2017 and Fall 2017 lines. All copy should retain the brand voice. 

The Results:

Explore the links below to read a few of the journal pieces I wrote for life/after/denim. Check out the Summer 2017 line using the button at the bottom - I wrote the product descriptions for nearly every product in the line.