Caitlin O'Malley

Brand Strategy

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As a creative brand strategist, my experience ranges from traditional campaign planning to specialty research and collaborative workshop design. I have experience in the technology, electric vehicle, air travel, and healthcare industries. Based on availability, I also offer consulting services for brand planning, social strategy, qualitative research, and workshop design/facilitation. If you’d like to work together or learn more, feel free to say hello


Brand Planning

I tackle all kinds of business problems — everything from traditional campaign planning for established businesses to building startup brands from the ground up. I work collaboratively to uncover smart insights, establish brand roadmaps, and discover brand truths. My projects have included brand platform development, building campaign messaging architectures, and developing organic social media communications strategies.


Research

I frequently conduct both quantitative and qualitative research — including design, execution, analysis, and reporting. My work has included national surveys, in-depth interviews with specialty audiences, multi-city focus groups, and phone calls to my parents in repeated attempts to understand the Boomer mindset. I believe that all research tells a story — a clear narrative at the end of the project is just as important as statistically sound results.


Workshop Design

Workshop design is one of my favorite parts of the job. I facilitate collaborative creative thought through whiteboarding sessions and ideation exercises designed to solve business problems, build brand platforms, and move the work forward. My experience ranges from quick 2-hour strategy sessions to consecutive day-long brand identity workshops.


Writing

Quality writing always belongs on a strategist’s list of skills. As a literary fanatic and former copywriter, nothing pains me more than seeing good strategy lost in terrible writing. You can check out my personal work here, but don’t take it too seriously — I swear a lot less in my professional stuff.


DEI-Informed Strategy

In all the work that I do, I strive to push brands into the future of authentically inclusive and culturally aware marketing. I believe that as a brand strategist, I have a responsibility to understand a diverse range of perspectives and lift up the voices of those who have been historically excluded from media and business decisions. Surface-level tokenism and virtue signaling don’t fly — I believe brands can do better, and it’s my professional mission to help them do so through strategy informed by diversity, equity, and inclusion.


Résumé

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Eleven Inc.

september 2017 - present

Strategist

Electrify America, JSX

Associate Strategist

Google Cloud, Electrify America, Dignity Health

Business Associate

Google Cloud, Dignity Health

Business Intern

Google Cloud, Dignity Health


Bruin AdTeam

september 2014 - june 2017

Team Supervisor

Snapple, Tai Pei Foods

Creative

Pizza Hut


Life After Denim

january 2017 - december 2017

Freelance Copywriter

Editorial content, product descriptions

Marketing Intern

In-House


Sony Pictures Television

january 2017 - june 2017

Special Events Intern

In-House


ASUCLA Marketing

september 2014 - june 2017

Social Media Assistant

In-House

Visual Merchandising Assistant

In-House


Franklin Templeton Investments

june 2015 - september 2015

Advisor Marketing Intern

In-House


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Silver Effie Software and Apps

Effie Awards, United States, 2019.

Google Cloud “Know What Your Data Knows” Campaign

Cannes Gold Lion Creative Data

Cannes International Festival of Creativity, 2018.

Google Cloud “Know What Your Data Knows” Campaign

Cannes Silver Lion Digital Craft

Cannes International Festival of Creativity, 2018.

Google Cloud “Know What Your Data Knows” Campaign

AdAge Campaign of the Year B2B

Ad Age Small Agency Awards, 2018.

Google Cloud “Know What Your Data Knows” Campaign

NSAC First Place District 15

National Student Advertising Competition, 2015.

Pizza Hut “Never the Wrong Time” Campaign

NSAC Second Place District 15

National Student Advertising Competition, 2016.

snapple “snap into the moment“ campaign


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UCLA

B.A. Communication Studies

Summa Cum Laude, Class of 2017

Institute of Advanced Advertising Studies

San Francisco

Class of 2018


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Google Cloud B2B Software

Electrify America Electric Vehicle Charging

JSX Air Travel

Stockwell Retail Technology

CommonSpirit Health Healthcare

Dignity Health Healthcare

Berkeley Haas School of Business Education

life/after/denim Fashion

Blue Beyond Consulting