Brand Strategy

What I Do

Brand Planning

I tackle all kinds of business problems — everything from building startup brands from the ground up to traditional campaign planning for industry leaders. I work collaboratively to uncover smart insights, establish brand roadmaps, and discover brand truths.

Research

I frequently conduct both quantitative and qualitative research — including design, execution, analysis, and reporting. My work has included global quantitative surveys, in-depth interviews with specialty audiences, creative workshops, international focus groups, and phone calls to my parents in repeated attempts to understand the Boomer mindset. I believe that all research tells a story — a clear narrative at the end of the project is just as important as statistically sound results.

Social Strategy

Good social strategy is rooted in good content — and I work closely with clients and creative teams to produce both. My social playbooks are rooted in audience research and provide a comprehensive plan for integrated social media marketing.

Workshop Design

Workshop design is one of my favorite parts of the job. I facilitate collaborative creative thought through whiteboarding sessions and ideation exercises designed to solve business problems, build brand platforms, and move the work forward. My experience ranges from quick 2-hour strategy sessions to consecutive day-long brand identity workshops.

Writing

Quality writing always belongs on a strategist’s list of skills. As a literary fanatic and former copywriter, nothing pains me more than seeing good strategy lost in terrible writing. You can check out my personal work here, but don’t take it too seriously — I swear a lot less in my professional stuff.

DEI-Informed Strategy

In all the work that I do, I strive to push brands into the future of authentically inclusive and culturally aware marketing. I believe that as a brand strategist, I have a responsibility to understand a diverse range of perspectives and lift up the voices of those who have been historically excluded from media and business decisions. Surface-level tokenism and virtue signaling don’t fly — I believe brands can do better, and it’s my professional mission to help them do so through strategy informed by diversity, equity, and inclusion.

Experience

McCann NY / 215 McCann

JANUARY 2024 - PRESENT

Associate Strategy Director

XBOX, LINKEDIN, SAS, QUALCOMM, BRADY UNITED

215 McCann

MAY 2022 - JANUARY 2024

Senior Brand Strategist

XBOX, MINECRAFT, LINKEDIN

McCann NY

JULY 2021 - MAY 2022

Senior Brand Strategist

sas

Eleven Inc.

september 2017 - JULY 2021

Senior Brand Strategist

Electrify America, E.&J. GALLO WINERY, stranahan’s whiskey

Brand Strategist

Electrify America, cargurus, E.&J. GALLO WINERY, JSX, gallo, asana

Associate Brand Strategist

Google Cloud, Electrify America, Dignity Health

Business Associate

Google Cloud, Dignity Health

Life After Denim

january 2017 - december 2017

Freelance Copywriter

Editorial content, product descriptions

Marketing Assistant

In-House

Sony Pictures Television

january 2017 - june 2017

Special Events Coordinator

In-House

Awards

Silver Effie B2B

Effie Awards, United States, 2023.

SAS “THE BATTING LAB”

Webby Apps and Software

Webby awards, united states, 2023

SAS “THE BATTING LAB”

Silver Effie Software and Apps

Effie Awards, United States, 2019.

Google Cloud “Know What Your Data Knows” Campaign

Cannes Gold Lion Creative Data

Cannes International Festival of Creativity, 2018.

Google Cloud “Know What Your Data Knows” Campaign

Cannes Silver Lion Digital Craft

Cannes International Festival of Creativity, 2018.

Google Cloud “Know What Your Data Knows” Campaign

AdAge Campaign of the Year B2B

Ad Age Small Agency Awards, 2018.

Google Cloud “Know What Your Data Knows” Campaign

Education

Clients