Caitlin O’Malley is building brand worlds through strategy and storytelling.

I’m a marketing strategist and researcher building living brand ecosystems rooted in a curiosity about how people engage with the world around them.

Over the last decade, I've led brand and lifecycle strategy for some fancy names in the tech industry — from B2B giant Google Cloud to consumer fan favorite, Xbox. Whether I’m working with Minecraft or Microsoft Excel, I see marketing as an act of world-building: using creativity and strategy to bring immersive brand ecosystems to life. For B2B and B2C clients alike, I focus on creating interactive, engaging brand worlds that serve audiences first.

Right now, AI is part of bringing those brand worlds to life. Since the beginning of my career, I’ve been helping brands navigate and lead in the fast-evolving world of artificial intelligence and machine learning. I’ve shaped marketing strategy for Microsoft Copilot, led campaigns for LinkedIn and SAS that spotlight AI innovation, and helped Google Cloud tell big stories about data and machine learning through award-winning activations. AI is changing rapidly, and needs to be navigated carefully — through it all, I champion a human-first and responsible approach to best utilizing what AI can offer us.