Caitlin O’Malley is building brand worlds through strategy and storytelling.

I’m a marketing strategist and researcher with 8+ years of experience driving brand growth in tech and gaming.

Over the years, I've had the good fortune to lead brand and social strategy for some fancy names in the tech industry — from B2B giant Google Cloud to consumer fan favorite, Xbox. Whether I’m working with Minecraft or Microsoft Excel, I see marketing as an act of world-building: using creativity and strategy to bring brand ecosystems to life. Because great marketing isn’t about what a brand says—it’s about how people experience it. For B2B and B2C clients alike, I focus on creating interactive, engaging brand worlds that serve audiences first.

Lately, that’s meant helping brands navigate and lead in the fast-evolving world of AI. I’ve shaped marketing strategy for Microsoft Copilot, led campaigns for LinkedIn and SAS that spotlight AI innovation, and helped Google Cloud tell big stories about data and machine learning through award-winning activations. Through it all, I champion a human-first and responsible approach to utilizing what AI can offer us.