I’m a strategist, researcher, and marketer who builds living brand ecosystems, rooted in a constant curiosity about how people engage with the world around them.

Approach

At the heart of my work is a simple belief: great brands don’t just communicate — they immerse. As a fantasy nerd, I like to approach marketing as a kind of world-building: weaving together insights, storytelling, and audience-first thinking to craft brand ecosystems that feel alive, relevant, and genuinely useful.

I’ve ditched the traditional marketing funnel in favor of studying the modern “marketing mosaic”: a constantly shifting pattern of touchpoints where paid, owned, and organic channels converge. My role is to bring coherence and continuity to that mosaic, ensuring every impression, post, or email reflects a resonant brand story that guides audiences naturally from awareness to loyalty. It’s my job to stay on top of what’s coming next in culture, helping brands make the most of emerging channels and evolving audience behavior.

Experience

My background spans both B2B and consumer spaces, with experience shaping marketing strategies for iconic names like Google Cloud, Xbox, and Microsoft. Tactically, I thrive in research and insight development: I’ve done everything from running international brand focus groups to deep-diving into predictive analytics for organic social. If you have a question, I want to find the answer - and then use it to tell a good story.

Personal

As a queer woman, I care deeply about inclusive representation and equity in advertising. I’m committed to building brands that mirror the complexity of the real world and championing voices that haven’t always been heard in it.

I share my workspace with my talented wife Elenita and our two menace puppies, Nola and Birdie. Outside of work, you’ll find me sketching portraits, bird-watching, or carrying my wife’s camera bag as she directs her first documentary film.