Caitlin O’Malley is building brand worlds through strategy and storytelling.

I’m a marketing strategist and researcher building living brand ecosystems rooted in a curiosity about how people engage with the world around them.

Over the last decade, I've led brand strategy for some fancy names in the tech industry — from B2B giant Google Cloud to consumer fan favorite, Xbox. Whether I’m working with Minecraft or Microsoft Excel, I see marketing as an act of world-building: using creativity and strategy to bring immersive brand ecosystems to life.

Building strong brand worlds requires a shared vision, and I find my best work happens when I’m leading and mentoring the teams behind them. I specialize in upleveling strategic rigor and fostering a culture of mentorship, ensuring that every strategist I manage has the tools and the confidence to turn complex data and insights into breakthrough creative.

Right now, AI is also a part of building future-proof brands. Since the beginning of my career, I’ve helped brands navigate and lead in the fast-evolving world of artificial intelligence and machine learning. I’ve shaped marketing strategy for Microsoft Copilot, led campaigns for LinkedIn and SAS that spotlight AI innovation, and helped Google Cloud tell big stories about data and machine learning through award-winning activations. AI is changing rapidly, and needs to be navigated carefully — through it all, I champion a human-first and responsible approach to best utilizing what AI can offer us.