Associated Students UCLA
Social Media Overhaul
My Role: Social Media Coordinator
Challenge: Replace outdated style of posts with new, attractive social media content to call attention to ASUCLA's products and services. For years, ASUCLA's social media presence has been overwhelmingly sales-oriented, confusing, and visually unappealing. As a result, they have lost followers - and a valuable customer communication channel. The new content should primarily target current UCLA students.
The Result: Snapchat Geofilters, Stylish Instagram Photos. I worked with our team of designers to create promotional geofilters for UCLA's campus during our large quarterly sales. For Instagram, I personally styled, photographed, and edited product shots for a more modern, millennial-friendly aesthetic.
Old Instagram Examples
New Instagram Examples