Associated Students UCLA

Social Media Overhaul

My Role: Social Media Coordinator

Challenge: Replace outdated style of posts with new, attractive social media content to call attention to ASUCLA's products and services. For years, ASUCLA's social media presence has been overwhelmingly sales-oriented, confusing, and visually unappealing. As a result, they have lost followers - and a valuable customer communication channel. The new content should primarily target current UCLA students.

The Result: Snapchat Geofilters, Stylish Instagram Photos. I worked with our team of designers to create promotional geofilters for UCLA's campus during our large quarterly sales. For Instagram, I personally styled, photographed, and edited product shots for a more modern, millennial-friendly aesthetic. 


 

Old Instagram Examples

New Instagram Examples

 
 
 This was one of many photos posted with no caption and no tags during new student orientation. 

This was one of many photos posted with no caption and no tags during new student orientation. 

 Calls attention to the new Bando collection at the UCLA store in an appealing layout.

Calls attention to the new Bando collection at the UCLA store in an appealing layout.

 
 
 Attempting to advertise the annual t-shirt contest, but image is confusing and unappealing.

Attempting to advertise the annual t-shirt contest, but image is confusing and unappealing.

 One photo in a weekly series featuring products that are eligible for student discounts.

One photo in a weekly series featuring products that are eligible for student discounts.